Food is not all there is in a chain restaurant business. Aside from the food, people also pay for the good ambiance and comfortable venue. Families, groups of friends, and business colleagues go to restaurants to get together and have a good time.
That is why choosing chairs that best suit your restaurant needs is an important part of the business. There are many things that you should consider given the many options that you have when buying restaurant furniture. Here are some tips so that you’ll have an easier time deciding on which chairs to put in your chain restaurant.
The kind of chairs that you need to buy must be coherent with the type of chain restaurant that you own. The furniture should depend on the purpose of your restaurant. Here are some of the most common types of restaurant for your reference.
Patrons who go to a fine dining restaurant expect class and elegance. They don’t just dine and go, but rather they want to have a longer time enjoying their food and their company. It means that your target market is people in dual income families who can afford a bit of splurging on good food and atmosphere from time to time.
This is what you need to keep in mind when you choose your restaurant chairs and furniture. If you are managing a fine dining restaurant, you have to keep your patrons seated long enough for dessert and beverages while still being comfortable all throughout their stay.
Choose chairs that are ergonomic in design while maintaining their class and comfortability. While many chain restaurants in the fine dining business opt for wooden chairs and tables, the plastic furniture that MAKA offers is also a great and budget-friendly alternative. Choosing plastic means that the chairs will last longer, bringing you better ROI and less maintenance costs.
The bottomline is that the restaurant chairs must be of the highest quality that is at par with your business’ brand. A classic look is what you’re aiming for, so make your patrons feel at ease by providing furniture that makes them feel at home, even when they’re not home.
As the world goes busier and busier by the day, a lot of people choose to have the quickest way possible to satisfy their cravings. The working class, especially those who work in offices, frequent fast food chains to have quick breakfasts, drive-thrus, and take-out dinners. Students also go to fast food chains to hang out after class. Many chain restaurants therefore arise to provide instant access to food.
If you are managing a fast food chain, the best chair design could be modern and contemporary. Because your target market belongs to the Gen Z and millennial generation, you are then appealing to a younger audience. Having chairs with bright colors, simple design, and easy movability is therefore recommended.
Your restaurant will also encounter higher foot traffic — people who come and go — so another factor to consider is the ease of cleaning and maintenance. It is much needed these days, especially because of the global pandemic that people are experiencing. Cleaning your furniture day in and day out is a must, so choose high-quality chairs that are waterproof and easy to maintain.
Fast food chains are also a venue for casual get-togethers among friends and family. Some of your patrons may come in large groups that require putting tables beside each other to accommodate everyone in the group. So, you have to consider the easy mobility and stackability of chairs and tables. Plastic furniture is therefore best suited for fast food chains.
Just like fast food chains, cafeterias or food courts accommodate people who don’t have much time to spend on breakfasts or lunches. These are often located at schools, airports, office buildings, and hospitals. Considering the target market, you need restaurant chairs that are comfortable, simple, and no-nonsense in design.
People who go to cafeterias have quick breaks accompanied by rests and chats. So, it is good to keep in mind that your restaurant chairs must be comfortable and easy to maintain. Chairs have to exude a certain level of comfort that supports the building of positive relationships among friends, colleagues, and business partners.
Chairs in food courts and cafeterias are often shuffled around, so they must be sturdy enough to keep their integrity even when they are moved around a lot. At the end of the day, the chairs also have to be cleaned, so they should be water-resistant, rust-resistant, and durable.
Coffee shops are frequented by the younger generation who are looking for a place to hang out and have a chat, or the older generation who wants some peace and quiet (plus a cup of aromatic, tasteful coffee, of course).
People who go to coffee shops stay a while longer, either to talk to friends, study for an exam, or just enjoy a leisurely morning. Therefore, the highest level of comfort must be given through the chairs that you have in your restaurant. Whether it is to relax or be productive, your patrons should have the feeling that they are welcome in your coffee shop and that they can stay for as long as they want.
Putting cushions or throw pillows on your best restaurant chairs is a good way to attract coffee lovers. Your coffee shop’s ambiance has to be homely with a positive vibe while also being elegant and classy. It has to feel personal, so that people will choose to come back for the coffee and welcoming atmosphere.
Patrons go to casual dining restaurants to have amazing food and wine without feeling intimidated or out of place. Your restaurant must therefore be charming without being over the top with the interior design and ambiance.
When choosing the best chairs for your chain restaurant business, you need to account for the comfort and style that you can provide to your guests. Upholstered chairs with classy and homely design are the best way to attract customers. Wide tables are also recommended for family gatherings and special occasions.
The kind of chairs that you need for your chain restaurant business will also depend on the venue that you have. Is it an interior dining set-up or is there an al fresco dining as well? Will it be an indoor or outdoor dining venue?
Outdoor chairs and tables are manufactured differently from indoor furniture. It’s because weather conditions and elements of nature have to be taken into account. So if you’re planning to have an outdoor dining space for your restaurant patrons, you need to buy chairs that are well-suited for the outdoors.
MAKA Furniture has international certifications for its products aimed at the outdoor experience. The chairs are weather-resistant, durable, rust-resistant, and UV-protected. They will not break or deteriorate easily, rain or shine, as long as they are properly taken care of and maintained regularly. Also, the furniture manufactured and distributed by MAKA is fade-resistant, which means that it will retain its original color, luster, and integrity even when left outside for long periods of time.
Another thing to consider when shopping for the best chairs for your restaurant business is the space. How big is your restaurant? Will your guests be able to walk and move around comfortably without bumping into something or someone?
Your chairs and tables must be spaced far apart enough for the kind of foot traffic that your restaurant experiences. There shouldn’t be any hold up anywhere, whether it’s at the door, at the counter, or within the main dining space. Your furniture then plays a huge role in making the restaurant look spacious and airy even if you actually have limited space.
Your restaurant’s layout also has to be taken into account when you are buying furniture. Will you have uniform tables and chairs or will they be a mix-and-match kind of thing? For example, coffee shops usually have small coffee tables and low chairs mixed with long countertops and bar stools.
Choosing the right chairs for your chain restaurant will ensure that your guests will arrive and stay there without experiencing any hassle or accident. Your diners, waiters, and staff need to be able to maneuver easily from point A to point B without tripping over a chair leg or being shoved by a patron about to stand from their seat. To be more inclusive, think about wheelchair access as well as the availability of baby seats.
Of course, your chairs must stay true to your restaurant’s brand, which means that they have to follow the same interior design that you have planned. If you own a chain restaurant, it means that you have to supply the same kind, if not the exact design, of furniture across your business. You therefore have to avail of mass-produced but high-quality chairs, such as the ones offered by MAKA Furniture.
If you think about your brand, you already have an idea of what kind of chairs that you’ll most probably get. For example, do you have a fine dining setting in a traditional or classic ambiance? Do you want a modern, chic vibe for your fast food chain? Are you more into eclectic interior designs? Or do you have a specific theme in mind, eg. seafood-related, Mexican cuisine, or Italian setting? Thinking about a theme will help you pick the best restaurant chairs for your business.
One of the most important things to consider when looking for chairs that will make your chain restaurant stand out is durability. Aside from avoiding accidents, a chair’s durability is also a way to save costs in the long run. If you have a chair that lasts for years and years, it means that you don’t have to buy replacements every so often.
Durability also means that the chairs are easy to clean and maintain and will not lose their original quality even when something bad happens, ie. when a guest spills spaghetti sauce or mayonnaise on the chair. When your chairs are made of high-quality materials, they will not be prone to suffering from breakage or be affected by elements of nature or chemicals found in the food.
So, for your chain restaurant furniture needs, just refer to MAKA Furniture’s catalogue of products and choose from a range of chairs and tables that are tailor-fit for your business’ brand. MAKA also offers customization requests if you have a specific restaurant theme in mind.
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